Headless Brands

While brands have traditionally been planned and designed directly by corporations, the rise of networked media has challenged the coherence of centrally-managed brand identities. New blockchain-based decentralized organizations take this a step further by giving users financial incentive to spread brand narratives of their own. Other Internet introduces the concept of headless brands to explain the community-driven brand dynamics of projects which have no centralized managerial body. They describe some elements of a headless brand's lifecycle, from formation to adoption, and suggest strategies to maintain a brand's coherence.

Other Internet | Headless Brands