About Nico

Hello, I am Nico, an interdisciplinary strategist, thinker and doer.

I help businesses, brands and organisations to change, thrive and to navigate and shape the next__

I'm a curious, entrepreneurial versatilist. My diverse background spans leading (startup) businesses, brands, ventures and teams at the intersection of strategy+innovation (consulting), technology+digital transformation, marketing/media + new commerce, XP design, strategic foresight and consequential digital culture and innovation darwinism.

My practice is based on deep domain expertise and a culture of continuous interdisciplinary study and exploration of emerging shifts and market trends, transformative technologies, insurgent business models, waves in consumer behaviour, algorithmic attention models - and their consequential impact on the principles of the economy, society and culture in a highly interconnected, dynamic world.

What are the forces at play that really matter? I work out the important questions, possible answers, understand implicit rules and implications and underlying dynamics. 

In the process I develop new knowledge, fresh insights and varied perspectives across domains and objectives in order to make more informed decisions and act with foresight.

My clients and collaborators include Apple, Accenture, Alphabet/Google, UBS, WPP, Omnicom Group, E&Y, Microsoft, P&G, Nike, ETH Zurich, Deep Mind and The Alan Turing Institute.

This is my personal website. I’m available for projects, collaborations and consulting through the contact form or my LinkedIn page.

〰️THE GREATEST CHALLENGE IS STATING THE PROBLEM IN A WAY THAT WILL ALLOW A SOLUTION.

My Domains + Methods

I utilise a dynamic hybrid of methods and a latticework of models, combined with critical, interdisciplinary thinking.

I have a wide range of experience that spans from business + brand strategy, to research + strategic foresight, innovation consulting, venture design, tech analysis, (XP) design strategy and digital transformation - harnessing the culture, technology, methodologies and frameworks of the digital/internet age to design and reinvent businesses and customer experiences, aligning with evolving market demands and heightened consumer expectations.

Interdisciplinary Strategy, Intelligence + Foresight

Business / Venture Design, Innovation + Transformation

Technology, XP Design + Future of the Internet

Credentials

    • Innovation Partner, Microsoft

    • Head of Innovation / Board Advisor Strategy + Innovation Consulting, TBWA / Omnicom Group

    • Partner, Consultancy / Think Tank WIRE

    • Head of Strategy + Innovation EMEA, MCH Group / Art | Basel

    • Startup Founder, Member Global Board, Songtrdr/MassiveMusic (Global Music Marketing + Tech Group)

    • Head of Strategy / MD Another Space / UVA (formerly part of disguise software)

    • Freelance Strategist, Consultant, Advisor for Accenture, R/GA, Volvo Innovation, AKQA, WPP, Google, Nike, amongst others.

    • As well as: Investor@Substack, Lecturer@London Design Festival, Contributor@Ethereum Foundation, Fellow@Crypto Valley Association, Member@Content Authenticity (AI Transparency) Initiative, Analyst@Good Judgement Strategic Foresight,..

  • Apple, Google, UBS, Samsung, BMW, Nike, Accenture, Microsoft, E&Y, Deloitte, Novartis, Omnicom Group, WPP, IBM, SAP, Tencent, Tezos, Deep Mind, Amazon, Meta, Alan Turing Foundation, Hasso Plattner Institut, LVMH, Meta, ETH Zurich, Foster + Partners, McDonald’s

  • Cultural sponge, agile dad, critical tech optimist, entrepreneur + investor, dot.com health-tech veteran, generic foreigner, aficionado of experimental music, model thinker, sparkalaphobe, e-bookworm, charts and data visualisation geek, analyst, European, Anti-Brexiteer, stigmatised rower, aspiring vegetarian, ex-metalhead,..