About Nico

Hello, I am Nico, an interdisciplinary strategist, thinker and doer.

I help businesses, brands and organisations to change, thrive and to navigate and shape the next.

I am an integrative strategist and 'rational techno-optimist' with a multifaceted international background, having led (startup) businesses, brands, design and technology studios and a diverse portfolio of ventures and cross-disciplinary initiatives.

My expertise spans the intersection of strategy consulting, technological transformation, business/marketing, XP design and digital culture - while embracing the white spaces in between.

I help businesses and organisations navigate the future, thrive through change and build the next.

Committed to driving impactful innovation, future-forward thinking and sustainable technologies that create long-term value, my practice is rooted in deep expertise and continuous exploration of their transformative potential for business, society and the human experience in today’s interconnected world.

Amid the flux of modern times, change is the only constant. I identify key forces, decode underlying dynamics and pose the right questions to uncover fresh insights. This approach drives informed decisions, foresight-led strategies and effective execution to seize new opportunities.

I consider myself a rational techno-optimist, embracing technology’s potential to drive progress and address complex challenges while maintaining a balanced perspective on its limitations, risks, externalities and ethical implications. I advocate for innovation that prioritises responsibility and meaningful impact.

My clients and collaborators include leading global organisations such as Apple, Accenture, Alphabet/Google, UBS, WPP, Omnicom Group, EY, Microsoft, P&G, Nike, ETH Zurich, DeepMind and The Alan Turing Institute.

This is my personal website. I’m available for projects, collaborations and consulting through the contact form or my LinkedIn page.

I also lead the London branch of consultancy and think thank W.I.R.E.

〰️THE GREATEST CHALLENGE IS STATING THE PROBLEM IN A WAY THAT WILL ALLOW A SOLUTION.

My Domains + Methods

I utilise a dynamic hybrid of methods and a latticework of models, combined with critical, interdisciplinary thinking.

I have a wide range of experience that spans from business + brand strategy, to research + strategic foresight, innovation consulting, venture design, tech analysis, (XP) design strategy and digital transformation - harnessing the culture, technology, methodologies and frameworks of the digital/internet age to design and reinvent businesses and customer experiences, aligning with evolving market demands and heightened consumer expectations.

Interdisciplinary Strategy + Intelligence | Foresight + Knowledge Development

Business + Venture Design | Innovation + Transformation

Technological/Digital Transformation | Experience Design | Internet Culture

Credentials

    • Innovation Partner, Microsoft

    • Head of Innovation / Board Advisor Strategy + Innovation Consulting, TBWA / Omnicom Group

    • Partner, Consultancy / Think Tank WIRE

    • Head of Strategy + Innovation EMEA, MCH Group / Art | Basel

    • Startup Founder, Member Global Board, Songtrdr/MassiveMusic (Global Music Marketing + Tech Group)

    • Head of Strategy / MD Another Space / UVA (formerly part of disguise software)

    • Freelance Strategist, Consultant, Advisor for Accenture, R/GA, Volvo Innovation, AKQA, WPP, Google, Nike, amongst others.

    • As well as: Investor@Substack, Lecturer@London Design Festival, Contributor@Ethereum Foundation, Fellow@Crypto Valley Association, Member@Content Authenticity (AI Transparency) Initiative, Analyst@Good Judgement Strategic Foresight,..

  • Apple, Google, UBS, Samsung, BMW, Nike, Accenture, Microsoft, E&Y, Deloitte, Novartis, Omnicom Group, WPP, IBM, SAP, Tencent, Tezos, Deep Mind, Amazon, Meta, Alan Turing Foundation, Hasso Plattner Institut, LVMH, Meta, ETH Zurich, Foster + Partners, McDonald’s

  • Cultural sponge, agile dad, critical tech optimist, entrepreneur + investor, dot.com health-tech veteran, generic foreigner, aficionado of experimental music, model thinker, sparkalaphobe, e-bookworm, charts and data visualisation geek, analyst, European, Anti-Brexiteer, stigmatised rower, aspiring vegetarian, ex-metalhead,..